Trusted by
THE METHOD
Building Brands That Matter
1
EMPOWERING POTENTIAL
DISCOVERY
Every brand holds untapped potential. My work begins by uncovering it. Through audits, research, and cultural insight, I help brands see clearly – what makes them different, what holds them back, and what their audience truly cares about. This is about clarity, not assumptions. Strategy, for me, starts with listening and ends with truth.
2
RESILIENT POSITIONING
DIFFERENTIATION
Markets shift. Trends fade. But resilient brands thrive on consistency and truth. I help brands to build their brand positioning, rooted in differentiation, purpose, personality, and distinctiveness, built to last – even as the world moves fast.
3
STRATEGIC GROWTH
ACTIVATION
A good strategy doesn’t sit in a PDF. It lives through actions, systems, and behavior. I guide brands through thoughtful, strategic growth – aligning identity, campaigns, content, and culture with their brand positioning. Whether it’s a new launch, a brand refresh, or ongoing brand management, I focus on what matters most: doing fewer things, better – with impact and intention.
ABOUT ME
I’m passionate about helping brands resonate emotionally, tap into culture, and to grow with meaning and direction.
Hey, I’m Niels – a brand strategist and brand manager with a clear goal: connecting the good with the world.
Over the past years, I’ve worked with 20+ brands across industries and countries – from purpose-driven non-profits in Tanzania, to luxury wellness clinics, to internationally successful pop artists like Kelvin Jones. What connects them all? A desire to create something real, lasting, and true.
I combine strategic structure with emotional depth – simple listening, data-driven insights, and clear frameworks to turn complexity into clarity. My background bridges creativity and marketing, giving me the tools to guide brands from brand diagnosis all the way to execution.
This site is where I share how I work, what I believe in, and the stories I’ve helped shape. If you're curious about building a brand that stands for something – you're in the right place.
Brand Strategy • Brand Management •